Streaming technology has become a fundamental tool for event production and audiovisual rental in the digital age. But what exactly is streaming and how does it work?

Streaming is a technology that allows the transmission of audio and video in real time over the Internet. Unlike downloading files, streaming allows users to access content without first having to download it to their device. Instead, the data is transmitted continuously from a server through an Internet connection, allowing the user to view or listen to content in real time without interruption.

This technology is very useful for the production of events and audiovisual rentals because it allows a conference, a concert or any other type of event to be broadcast live online. In this way, anyone anywhere in the world can follow the event in real time without having to be physically present.

But how is streaming done?

In essence, the streaming process involves three main elements: the origin server, the distribution network, and the client. The origin server is in charge of sending the content to the distribution network, which in turn is in charge of transmitting it to the clients that access the content. Clients can access the content through a web browser or a dedicated application.

Streaming technology is very useful for online event production, live broadcasting, and audiovisual equipment rental. At Media, we are specialized in the rental of sound equipment and audiovisual technical services for streaming.

What streaming tools currently exist?

The best known and current streaming servers or tools for use in conferences are the following. We tell you its benefits and shortcomings:

  • Zoom – It is one of the most popular video conferencing platforms in the world, offering a wide range of functions and features for online conferencing. Its main benefit is its ease of use and the quality of its connection. The main shortcoming is that your security and privacy have been questioned in the past.
  • Microsoft Teams: is a business communication and collaboration platform that includes video conferencing and online meeting features. Its main benefit is its integration with other Microsoft services, such as Office 365. The main shortcoming is that it is not as popular as other video conferencing platforms.
  • Google Meet: It is a video conferencing platform from Google that allows users to hold online meetings and share screens. Its main benefit is that it is integrated with other Google services, such as Gmail and Google Calendar. The main shortcoming is that the quality of your connection may be inferior to other video conferencing platforms.
  • Cisco Webex: is an enterprise video conferencing and collaboration platform that allows users to hold online meetings, share screens and files, and collaborate in real time. Its main benefit is your security and privacy, as well as the quality of your connection. The main shortcoming is that it can be expensive for small businesses.

The use of these streaming providers requires in many cases an audiovisual technical professional. Its infinity of applications, tools and periodic updates make continuous training necessary. In addition, its integration with professional sound equipment is somewhat complex and requires a technician throughout the event.

At Media we are specialists in Streaming events. We have seen the birth and growth of this technology for more than ten years, adapting at all times to new features. If you have a streaming event in mind, do not hesitate to contact us without obligation.